Tag: ppc

What Percentage of Businesses Use Google Ads?

Vikas Thakur · Nov 17, 2025 · 16 min read

Discover shocking PPC adoption rates in Australia. 65% of SMBs now run paid ads, but most waste 61% of their budget on wrong keywords. Here's what Australian businesses actually spend and what really works.

Google Ads Benchmarks by Industry 2025: The Definitive Cost & Performance Report

Vikas Thakur · Nov 10, 2025 · 39 min read

Google Ads costs jumped 12.88% to $5.26 per click in 2025, but 78.2% of advertisers still can't turn a profit. Discover the brutal truth about industry-specific CPCs, conversion rates, and why legal services pay $500 per click while automotive repair converts at 14.67%.